(PRWEB) July 25, 2013
A New Zealand digital agency has introduced Snapchat to one of their clients and found immediate success.
Snapchat is one of the newest social media Apps that is connecting the smartphone world. “Snapchat is about the moment, a connection between friends through photos that display then disappear after a few seconds,” Snapchat.com
The space was pretty much untouched by brands at the time. The only real case study Young & Shand had on hand was a simple campaign from 16 Handles involving an in store Snap voucher. Thus, the Skinny Snapchat experiment was born.
It began with a teaser post on their Facebook page, instructing users to follow them on Snapchat and if they did, Skinny would make it worth their while.
Overnight fans immediately began adding Skinny on Snapchat, totalling 605 friends within 24 hours. To test the responsiveness of these friends, Skinny sent a free credit voucher out via a group Snapchat. This was rapidly redeemed by one fast fingered fan and they received 60 reponses back, a whopping 8% response rate. Since then, Skinny has continued to use this rapid response channel to better engage with its customers.
“At Young & Shand we encourage our creatives to find innovative ways of using new technology that’ll push our clients into fresh communications channels. Through pragmatic experiments like this we can test the waters.” – Ben Young
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Boulder, Colorado (PRWEB) September 23, 2013
The National Center for Women & Information Technology (NCWIT) is now accepting applications for the NCWIT Award for Aspirations in Computing a national, high-school level competition sponsored by Bank of America and open to any U.S. female with outstanding aptitude in computing and technology.
Recipients of the NCWIT Award for Aspirations in Computing are selected for their outstanding capacity and interest in computing and technology, proven leadership ability, academic performance, and plans for post-secondary education. Students can apply online at http://www.aspirations.org. The Award closes on October 31, 2013, at 11:59 PM ET.
Each National Award recipient receives:
(PRWEB UK) 19 May 2013
According to the Telegraph report by Melanie hall (29 April, 2013): Children as young as 10 are sexting, says study, reports that the findings show that boys frequently send pictures of their genitals to female pupils and 12 year old girls agree to boyfriends demands to send revealing pictures of themselves or are pictured carrying out sexual acts. The classroom survey was carried out by Michelle Barry who works with children aged 7 and upwards as part of the Southampton Rape Crisis preventative education STAR project.
Ms Barry said: “I was gobsmacked when I asked a class of 13-year-olds if they had ever sent naked pictures of themselves and not a single hand did not go up.
The Telegraph report goes on to say that last week, the Sex Education Forum (SEF) published a new magazine that includes discussing the dangers of sexting with pupils aged 11 to 14. A study by the NSPCC last year reported that up to 405 of young people had been involved with sexting and that teenage girls were under pressure from classmates to provide sexually explicit pictures of themselves.
Sexting is a serious problem among young people and as a result Private Detective Leicester offer parental phone monitoring for parents of children who they feel may be a risk of involvement in sexting. The service is discrete and undetectable on the phone. It provides a report of all the activity on the mobile including text messages and of social networking sties visited. This enables the parent or carer of the child the ability to discuss the dangers of sexting to the child and may also bring up some other issues that need discussing.
Spokesperson from Private Detective Leicester, Vanessa Vickers said:
Young people sexting is a problem that needs addressing by parents, carers, teachers and the government. In my professional opinion parental mobile phone monitoring is an effective way of finding out a child is involved in this type of situation.
Private Detective Leicester along with their sister company Private Detectives Birmingham is a team of highly trained professional and discreet private investigators and detectives with over 35 years experience in the industry. Their understanding and approachable team of male and female detectives are available 24/7 to conduct matrimonial, corporate and private investigations.